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Welcome to CuteyBaby

My name is Ada Vaughan, and I'm so excited to be running this endeavor called CuteyBaby. I'm a mom, graphic designer, and marketing geek. CuteyBaby's mission is to enhance the lives of children and parents through ingenuity and design.

Press Releases

Press Releases (in reverse chronological order)

March 8, 2011

Major Retail Chains Begin Offering CuteyBaby Hybrid Diapers

Lombard, IL – For the first time ever, major supermarkets such as Albertsons, Jewel Osco, Cub Foods, Farm Fresh, Acme, and Shoppers Markets are carrying a non-disposable diaper in their baby sections. Following the lead of regional chains like Meijer stores, these grocery stores under the Supervalu umbrella are offering CuteyBaby diapers.

Non-disposable diaper options have been growing online in recent years, with several brands emerging in the marketplace. CuteyBaby is the first to land on the grocery store shelf and introduce moms to the convenience of buying hybrid diapers during their regular shopping trip. With approximately 700 stores across the country offering the product, hybrid diapers are emerging as a legitimate alternative to disposables.

“Moms are always looking for ways to save money without losing convenience. Our diapers do that – and help the planet,” explains founder Ada Vaughan. CuteyBaby Hybrid Diapers provide the ease of a disposable liner sheet and cost savings of a washable cloth portion. With 14 styles to choose, CuteyBaby diapers also look great. This modern evolution of a cloth diaper is an obvious choice for modern moms everywhere.


April 26th, 2010
CuteyBaby, LLC sponsors Dog and Baby event in Hollywood, CA.

Lombard, IL-Ada Vaughan, founder of CuteyBaby, is putting Wall Decals and Modern Cloth Diapers in the hands’ of Hollywood celebrities.  On May 7 and 8, 2010, Ada will showcase her two product lines at an exclusive event; The Silver Spoon Dog and Baby Hollywood Buffet.

The Dog and Baby Hollywood Buffet attracts celebrities who seek out innovative, trendy products for their beloved pooches and tots. Entrepreneurs from all over the country come to the event to give their creative new products to interested celebrities.  Celebrities who have attended past Dog and Baby Buffets include Tori Spelling, Mario Lopez, and Kelly Osbourne. The event is covered by major entertainment media such as Extra, Access Hollywood, and Allure magazine.

Ada is very excited to be participating in this year’s event and is proud to show off her CuteyBaby Removable Wall Decals and Modern Cloth Diapers to the celebs and media attendees.  “We’ve already sent product to Tori Spelling, Kourtney Kardashian, Heidi Klum, Amanda Peet, and other celebrity moms. I can’t wait to see who comes to our booth in L.A.!”

CuteyBaby Modern Cloth Diapers and Removable Wall Decals are available on and in select retailers.


November 30th, 2009
CuteyBaby Spreads Goodwill in the Chicago Suburbs

Lombard, IL – November 30th 2009- Ada Vaughan, founder of CuteyBaby, LLC is reaching out to help in the community. “Even as a start-up, there are small things we can do that make a big difference to kids,” says Vaughan. Local groups such as Hephzibah Childrens Association and the Crisis Center for South Suburbia have been recent beneficiaries of CuteyBaby’s desire to help others.

Last month CuteyBaby interns Joseph Struck and Elizabeth Ferguson worked to pack and deliver 150 bright red gift bags to Hephzibah. The bags included removable stickers with CuteyBaby’s designs, as well as crayons, paper, pencil, and sharpener. Hephzibah’s Faye Wagener expressed their thanks, “We were thrilled to use the gift bags in our after-school program, and as a homework helper.” CuteyBaby designs such as Planes, Dinosaurs, Monkeys, Fairies, Giraffes, and Pirates were featured for the gift decals.

In September, CuteyBaby founder Ada Vaughan got together a group of friends to assemble and donate 20 Project Night Night bags to the Crisis Center for South Suburbia for children in transition. The tote bags each included a soft blanket, toy, and book targeted to various ages. Some blankets were handmade, and books included lots of favorites from Goodnight Moon to Mo Willems Pigeon series.

CuteyBaby continues to look for ways to give back to the community. With a brand new Modern Cloth Diaper design being released in December, Ada Vaughan is working with local hospitals like Elmhurst Memorial to help educate moms in the Chicago area about cloth diapering options. “Our goal is to give back 1% of time, profits, and eventually ownership to worthy causes – especially to help children,” explains Ada Vaughan,” as CuteyBaby grows, so will our positive impact and contributions.”

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For more information about CuteyBaby and its products contact Ada Vaughan at

For more on the non-profit organizations mentioned, visit:

Hephzibah Childrens Association
Project Night Night
Crisis Center for South Suburbia
Elmhurst Memorial Healthcare

August 19, 2009

Wall Decal Company Sticks Out at 3-Day Walk for Breast Cancer

CHICAGO, Ill. – CuteyBaby, a fresh new business that sells wall decals for children’s rooms, recently helped volunteers at the Susan G. Komen 3-day Walk for breast cancer in Chicago. Lead designer Ada Vaughan created and donated custom decals for a “Cowboys and Cowgirls” themed Sweep Team van.

The Sweep Team consists of 7 vans which travel the route of the walkers and pick-up people who are worn out or injured and need to be taken to the nearest pit stop. 3-day event walkers walk 20 miles per day for a total of 60 miles over a single weekend.

The 3-day walk took place this year on the weekend of August 7-9. Over 1,800 walkers braved the hottest weekend of the summer plus intermittent rains throughout, making the Sweep Team Crew Members’ role especially important this year.

Vaughan’s lively Western-themed decals provided comic relief for the 1,800 participants struggling in the intense heat. The van featured large wall decals with slogans such as “We Need More Cowbell!” and “Yee-Haw! Get Along Little Doggies!” in a writing style that represented lasso rope.

Walkers that were picked up said the CuteyBaby van made them smile and one person even told the sweep team she waited specifically for the CuteyBaby Sweep Team van because she wanted to ride in the coolest Sweep Van!

The Sweep Team often has to drive through city traffic, so it is important for the Team and for the walkers that the van stands out. Because of the decals, participants found it easy to spot the CuteyBaby van approaching and had plenty of time to wave down the Sweep Team. Like the walkers in the event, the CuteyBaby decals did not let the harsh rain and heat deter from their mission.

Tracy Leschin and Chris Coughlin operated the Western-themed Sweep van throughout the 3-day event. “The CuteyBaby decals stuck really well – especially in a weekend of very crazy weather,” said Leschin. “By day two, the other vans had lost a good deal of their decorations. Not the CuteyBaby van. The decals never moved and were providing giggles throughout the three days.”

For more information on CuteyBaby, visit
For more information on the 3-day breast cancer walk, visit

Working Mother Launches CuteyBaby
Entrepreneur Ada Vaughan starts affordable nursery décor line

Lombard, IL — July 15, 2009 – CuteyBaby LLC, the small business launched by entrepreneur and working mother Ada Vaughan, sells a variety of hand-drawn playful wall decals that bring home nursery designs together for under $50. Vaughan launched CuteyBaby in spring 2009 amidst a flailing economy with the intention of creating a line of quality, easy-to-use baby products that could be afforded by moms on a budget. The decals are a modern alternative to the time and expense of painting a mural.

CuteyBaby wall decals feature fun designs for both boys and girls such as Big Work Trucks, Funky Pirate Girls, and Go Bananas! The decals are easy to peel and have a strong adhesive that allow them to be removed and reused or replaced with a new design when parents or kids are ready for a change.

The decals have been featured and reviewed in numerous “Mommy Blogs” and received stellar reviews.

“If you are looking for a relatively inexpensive way to completely change, liven, or spruce up your little one’s room, these are for you!” says Jess, founder of the Mommy Works Blog. Read Full Review

CuteyBaby wall decals are available on Etsy or Amazon and directly from – a 12″ x 48″ sheet of originally designed decals is $49. Vaughan hopes to move her products into retail stores this Fall.

In addition to the growing line of wall decals, Vaughan is currently working on expanding CuteyBaby to include a line of modern cloth diapers with revolutionary leak protection technology. The diapers are environmentally friendly and will save families thousands in diaper costs.